We are in an era where new books are being published in hard copy and electronic format every single day. But what that means is that any individual book has a harder time standing out from among the masses. We’re competing for people’s time and entertainment dollars with not just other books, but with television, movies, computer games, smartphone apps, etc., etc., etc.
With so many books out there, it can be hard to separate the ones we’ll like from the ones we won’t. It’s easy to be skeptical about a book when it only has a few reviews, and it makes people less likely to want to spend their money on that book.
Andi Cumbo-Floyd, an author and editor I’ve gotten to know this last year through her blog and social media pages, posted a video a few months ago about the importance of reviews, particularly Amazon reviews. (Amazon uses its review system to do a lot of cross-promotion through those “You May Also Be Interested In” links and their direct e-mails.)
So that’s why I’m asking if you could do me a solid this Christmas. If you’ve read the book, I would be super duper grateful if you posted a review. It doesn’t have to be long or involved. Just a couple of sentences saying what you thought about the book.
And hey…even if you didn’t like the book, I’d still appreciate the review. Don’t get me wrong: I’d much rather you liked the book. But I get that my book is not going to be everyone’s cup of tea, and that’s okay. What you disliked about the book may be exactly why someone else likes it. All reviews are helpful, because they give people different perspectives.
I’ve got to admit, I’m a pretty negligent reviewer. I read a lot, but I don’t review nearly as often as I should. But I’m going to try to remedy that this holiday season. I’ll be spending some of my time off writing reviews for some of the books I’ve read this year, especially for the authors who are not as well known.
Whether it’s for me or someone else, it’s a small thing you can do that will make a huge difference to an author.